American Psychological Association

The Brand Service revitalized the APA’s brand identity to enhance its role as a leading authority in psychology. We redesigned their visual presence and implemented strategic email campaigns to effectively promote APA Books and resources, significantly improving member engagement and advancing the impact of psychological science.

Services provided:

Brand audit
Art direction
Digital design
Print design
Social media content
Presentation design

The challenge

The APA, as the foremost scientific and professional organization for psychology in the U.S., needed to address a critical challenge: modernizing their brand to better communicate their vast impact on psychological science and societal issues. With over 157,000 members and a mission to elevate the public’s understanding of psychology, they also faced the task of effectively promoting APA Books and digital resources through email campaigns amidst a rapidly evolving digital landscape.

The solution

The Brand Service collaborated closely with the APA to overhaul their visual identity and enhance their communication strategy. We conducted a thorough brand audit and developed a cohesive visual identity that captured the APA’s mission and goals. Our team designed a unified grid system and created detailed Visual Language & Grid Exploration guidelines to ensure consistent and impactful branding.

In addition to rebranding, we helped manage and design targeted email campaigns to promote APA Books and videos, optimizing their outreach and sales efforts. Our design solutions spanned digital and print materials, social media content, and presentation templates, all crafted to support the APA’s mission of advancing psychological science and preparing the profession for the future.

The results

With The Brand Service’s support, the APA revitalized its brand presence and enhanced its communication strategy. The new visual identity and effective email campaigns significantly boosted engagement with members and the public, promoting APA Books and resources successfully. The APA solidified its position as an authoritative voice in psychology and improved its ability to address societal issues through impactful communication.

Bottom line: A comprehensive rebrand and strategic email campaign management that elevated the APA’s mission, improved engagement and sales, and reinforced its leadership in the field of psychology.