ASCD

The Brand Service elevated ASCD’s brand to reflect their commitment to empowering educators and advancing learning. We crafted a cohesive visual identity and dynamic design solutions to effectively communicate their mission of transformative professional learning and equitable educational practices.

Services provided:

Brand audit
Art direction
Digital design
Print design
Social media content
Presentation design

The challenge

ASCD, a global education organization, is dedicated to empowering educators to advance learning and meet the diverse needs of all students equitably. To support their mission of reimagining and redesigning education through impactful pedagogy and technology, ASCD required a revitalized brand identity that could effectively communicate their commitment to transformative professional learning and accessible digital tools.

The solution

The Brand Service collaborated with ASCD to conduct a comprehensive brand audit and develop a cohesive visual identity that reflects their dedication to educational excellence. We designed a unified grid system and crafted a detailed Visual Language & Grid Exploration guideline document to ensure consistency across all touchpoints. Our design solutions included engaging digital and print materials, social media content, and presentation templates that align with ASCD’s goals of fostering vibrant communities and advancing pedagogical practices.

By integrating these design elements, we helped ASCD present a more cohesive and impactful brand, enhancing their ability to communicate their mission and support educators in their professional development.

The results

With The Brand Service’s expertise, ASCD strengthened its brand presence and communication strategy, effectively showcasing its commitment to innovative and equitable education. The new visual identity and design solutions facilitated a more unified approach to their outreach and professional learning initiatives, reinforcing ASCD’s role as a leader in advancing education through meaningful technology and pedagogy.

Bottom line: A revitalized brand identity that enhanced communication and outreach, supported transformative professional learning, and reinforced ASCD’s position as a global leader in advancing equitable and impactful education.