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CAS
For CAS, a leader in scientific information solutions, The Brand Service delivered a cohesive visual identity that strengthened their brand presence. By integrating our design expertise, we enhanced their ability to advance scientific progress and connect crucial breakthroughs across the global scientific community.
Services provided:
Brand audit
Art direction
Digital design
Print design
Social media content
Presentation design
The challenge
As a leader in scientific information solutions, CAS is dedicated to advancing scientific progress by curating, connecting, and analyzing the world’s published science. When the pandemic struck, CAS faced a significant challenge: rapidly adapting their brand to address the sudden surge in demand for COVID-related information while maintaining and growing their established visual identity. The need for a cohesive and responsive design approach became critical to support their mission and accommodate the evolving landscape of scientific communication.
The solution
The Brand Service stepped in as an integral partner, conducting a thorough brand audit to align CAS’s visual identity with their evolving needs. We developed a unified grid system and created a comprehensive Visual Language & Grid Exploration guideline document, ensuring consistency across all touchpoints. Our team designed adaptable templates with custom styles to streamline the creation of both COVID-related content and existing materials, allowing CAS to respond swiftly to the pandemic’s demands.
By integrating our design solutions with CAS’s in-house team, we supported their growth during a time of unprecedented change. The updated visual identity and responsive design capabilities enabled CAS to effectively communicate critical information and reinforce their leadership in scientific progress.
The results
With The Brand Service’s support, CAS successfully navigated the challenges of the pandemic, maintaining and expanding their brand presence. The new visual identity and adaptable design solutions enhanced their ability to deliver crucial information and foster connections within the scientific community, even amid the global crisis.
Bottom line: A strengthened and adaptable visual identity, increased efficiency in responding to emerging needs, and sustained brand growth that supported CAS’s mission of advancing scientific progress during a critical time.