Cordy Style Studio

Lora Smith is a New Albany-based hair stylist who specializes in natural looking color, precision cuts and focuses on healthy, glamorous hair.

The Brand Service was tasked with creating a new brand and website for Lora as she opens her doors at a new location.

Services provided:

Identity design
Web design
Social media strategy
Copywriting

Creating a beautifully simple online presence

We worked with Lora to identify how existing clients contact her to make appointments, as well as how she is discovered by new clients.

We found that a number of existing clients prefer to text or call Lora for appointments, yet new clients exclusively make appointments through the internet.

With a simplified navigation, we drive the maximum amount of visitors to Lora’s booking portal, while keeping her primary contact information and bio highlighted above the fold.

Social media—styled by Cordy

In addition to creating a web presence, we suggested that a suite of new social media accounts for Cordy Style Studio could allow for organic growth.

The Brand Service provides images geared towards marketing, special offers and events that are dispersed among photos of client hairstyles.

 “I am so happy with my identity and website!

The Brand Service worked with me throughout the COVID-shutdown so I was able open my doors to new customers with a fresh look and feel, and it is so much easier for clients to find me online and make appointments.“