National Association of Enrolled Agents (NAEA)

For the National Association of Enrolled Agents (NAEA), The Brand Service revitalized their brand to reflect their role as the premier community for tax practitioners. We crafted a unified visual identity and dynamic design solutions to enhance their leadership and communication, effectively supporting their mission to advance the professional tax practice.

Services provided:

Brand audit
Art direction
Digital design
Print design
Social media content
Presentation design

The challenge

The National Association of Enrolled Agents (NAEA) stands as the premier community for tax practitioners, from emerging talent to seasoned experts. Their mission is to advance professional tax practice through leadership, management, community, and ethics. To further this mission, NAEA needed to refine and elevate their brand identity to better support their diverse membership base and strengthen their role in the tax profession.

The solution

The Brand Service partnered with NAEA to conduct an in-depth brand audit and develop a cohesive visual identity that resonates with their broad audience of tax professionals. We created a unified grid system and detailed Visual Language & Grid Exploration guidelines to ensure consistency across all materials. Our design team developed engaging digital and print collateral, social media content, and presentation templates to enhance NAEA’s communication and outreach efforts.

By integrating these design solutions, we enabled NAEA to present a stronger, more unified brand while effectively addressing the needs of both new and experienced tax practitioners. Our work not only revitalized their visual identity but also supported their commitment to advancing the field of tax practice through leadership and ethics.

The results

With The Brand Service’s expertise, NAEA successfully enhanced its brand presence and communication strategy. The new visual identity and design solutions fostered a stronger sense of community and professionalism among its members, reinforcing NAEA’s leadership in the tax field and supporting their mission to advance the practice through excellence in leadership and ethics.

Bottom line: A revitalized and cohesive brand identity that enhanced communication and outreach, bolstered community engagement, and strengthened NAEA’s position as the leading authority for tax professionals.