StewMac – tools + ideas for guitarmaking

The Brand Service transformed StewMac’s brand identity to better reflect their commitment to high-quality luthier tools and exceptional customer satisfaction. We revitalized their visual presence and developed targeted promotional strategies to highlight their promise of durability and drive engagement with their products.

Services provided:

Brand audit
Art direction
Digital design
Print design
Social media content
Presentation design

The challenge

StewMac, a trusted name in guitar making, needed to elevate their brand to reflect their commitment to high-quality luthier tools and customer satisfaction. They sought to enhance their visual identity and communication strategy to better convey their promise of durability and reliability, and to drive engagement for their specialized tools, materials, and promotions.

The solution

The Brand Service partnered with StewMac to redefine their brand identity and amplify their message. We conducted a comprehensive brand audit and developed a cohesive visual identity that highlights the craftsmanship and longevity of their products. Our team created a unified design system and crafted detailed guidelines to ensure consistency across all touchpoints.

We designed engaging digital and print materials, including promotional content for their nut blanks, materials, and tools. Our social media strategy and presentation designs were tailored to emphasize StewMac’s commitment to quality and their promise of lifetime satisfaction. Additionally, we crafted targeted messaging to drive promotions and product awareness.

The results

With The Brand Service’s support, StewMac successfully refreshed their brand identity, reinforcing their reputation for quality and reliability. The new visual identity and targeted promotional efforts effectively communicated their promise of lasting value and enhanced customer engagement. StewMac’s updated branding and marketing materials helped drive sales and strengthen their position as a leading provider of luthier tools and ideas.

Bottom line: A revitalized brand identity that emphasized quality and durability, enhanced promotional strategies, and effectively communicated StewMac’s commitment to customer satisfaction and lifetime value.