Publishing & Education
We help forward-thinking companies simplify the complex. From securing critical infrastructure to advancing scientific breakthroughs, we translate technical depth into clear, confident design. Whether we’re crafting threat reports, product visuals, or full-scale brand systems, we bring clarity, credibility, and impact to every touchpoint.
McGraw-Hill Education
McGraw-Hill is a learning science company that provides customized educational content, software, and services for pre-K through postgraduate education. The company also provides reference and trade publications for the medical, business, and engineering professions.
The Brand Service was incorporated into an in-house team of 17 designers to organize and refine the library of existing content, thus streamlining future design time and saving hundreds of hours of labor.
Services provided:
Brand audit
Art direction
Digital design
Print design
Social media content
Presentation design
Web Layout & Brand Refinement
McGraw-Hill currently operates in 28 countries, has more than 5,000 employees globally, and offers products and services to over 135 countries in 60+ languages. Years of shifting design teams and various departments creating their own curriculum led to a lack of grid and visual consistency
Illustrations & Visual Assets
Through our unique approach of operating within the in-house design team, we noticed several areas of strength within the existing content. We cast a wide net auditing McGraw-Hill’s entire content library, and highlighted the consistent elements which became the backbone of a new grid system. We refined existing content to fit our the new universal grid, and created a comprehensive Visual Language & Grid Exploration guideline document that demonstrates and educates designers on how to create content going forward.
“Lorem ipsum dolar sit amet din vinno atta, ipsum dolar sit amet din vinno atta”
–Jim J., Strategic Growth and Design
Columbus Book Project
One city, creatively captured in beautifully crafted coffee-table books that celebrate the creative electricity. The Columbus Book Project highlights art, fashion, and diversity in Columbus. The series of two books feature dozens of local artists, businesses, initiatives and events, and makes bold use of color, texture and stunning photography.
Services provided:
Presentation design
Visual storytelling
Content strategy
Brand refinement
Web Layout & Brand Refinement
The Brand Service was approached during CBP’s initial crowdfunding phase. We initially provided strategy insights and produced miscellaneous graphics for social media and the Kickstarter campaign. We reached our funding goal much faster than expected, and began collaborating with a diverse team of artists, designers, authors and photographers.
ASCD
The Brand Service elevated ASCD’s brand to reflect their commitment to empowering educators and advancing learning. We crafted a cohesive visual identity and dynamic design solutions to effectively communicate their mission of transformative professional learning and equitable educational practices.
Services provided:
Presentation design
Visual storytelling
Content strategy
Brand refinement
Redesigning Education
ASCD needed a revitalized brand system that could clearly communicate their mission across diverse platforms—while supporting their goals of accessibility, professional learning, and community-building.
Campaign Design
We developed a unified visual language, including a flexible grid system and brand guidelines to ensure consistency across all materials. From digital assets to printed collateral and presentations, our design system gave ASCD the tools to communicate clearly and confidently.
Thermofisher Scientific
ThermoFisher needed a clear, engaging way to communicate complex scientific research around affinity chromatography in biotherapeutic manufacturing. The Brand Service was brought in to design a long-form report that could make dense technical content accessible to researchers, scientists, and decision-makers across the biopharma industry.
Services provided:
Art direction
Digital design
Print design
White Paper Design
We developed a cohesive visual system that combined scientific clarity with strong visual hierarchy, custom graphics, and intuitive data visualization. From cover to final page, the layout guides readers through technical chapters without losing them in the complexity.
